THE SUMMARY OF PERSENTATION 

UNIT 10
WIN THE COMPETITION THROUGH A STRATEGY OF DISTRIBUTION

The distribution system does not heve to follow the pattern of a single distribution that became a multi distributor. but it can be in the from of a single distributor but who has made a new breakthrough. For example, a single distibutor will no longer work alone but have been help by stock poin known as depo. Depo it only serves as a warehouse and warehouse administration only. The distribution channels system is not only managing distribution channels in the form of a traditional market but has penetrated the modern distribution channels.
There are several products from a company that is a market leader because of his efforts in conducting creating in distribution, namely :

1. TIGA RODA produced by PT. MENARA KALOKA (MK)

2. SARI PUSPA (SOFFEL) produced by PT. HERLINA INDAH (HI)

3. SOSRO produced by PT. SINAR SOSRO

 








The success of tiga roda, sari puspa and sosro is the success of which is based on creativity and innovation in the field of distribution. Therefore, in addition to product quality, competitive pricing clan that can support their promotional products company, competing through excellence in distribution is the right choice in the present and the future.